Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel salary in San Francisco-Oakland-Fremont, CA
Official BLS OEWS May 2025 pay for Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel in the San Francisco-Oakland-Fremont, CA metro area — and the estimated take-home pay on the median wage under 2026 California tax rules.
The figures
The median Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel in the San Francisco-Oakland-Fremont, CA metro area earns $96,960 a year ($46.61 an hour), according to the BLS OEWS May 2025 estimates (full citation in Sources). The middle half of Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel in San Francisco-Oakland-Fremont, CA earn between $66,180 and $139,260 a year. At the ends of the distribution, the lowest-paid 10 percent earn $50,830 or less and the top 10 percent earn $191,380 or more. BLS estimates 29,980 Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel jobs in the San Francisco-Oakland-Fremont, CA area — 12.629 of every 1,000 jobs in the area, a location quotient of 1.56 (well above the national concentration). That is 2.4% of all Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel employment in the United States (1,256,010 jobs nationally). By employment, San Francisco-Oakland-Fremont, CA is the #7 largest of the 25 covered metro areas for Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel. In aggregate, Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel in San Francisco-Oakland-Fremont, CA earn about $3.31 billion a year (BLS employment multiplied by the mean wage). At the mean wage, the engine's take-home is $79,158.96 a year, so the aggregate take-home of San Francisco-Oakland-Fremont, CA Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel is about $2.37 billion. BLS reports a relative standard error of 2.4% for this employment estimate. Ranked by median pay, San Francisco-Oakland-Fremont, CA stands #1 of the 25 metro areas covered on this site for Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel. By employment, Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel is the #10 largest of the 30 covered occupations in San Francisco-Oakland-Fremont, CA. Placed against the national distribution for Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel, the San Francisco-Oakland-Fremont, CA median of $96,960 falls between the national median ($69,990) and the national 75th percentile ($100,480). Across all occupations, the San Francisco-Oakland-Fremont, CA median is $74,260 a year — Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel pay is 30.6% above the area's overall median.
Wages in detail
| Wage level | Hourly | Annual |
|---|---|---|
| Mean | $53.06 | $110,360 |
| 10th percentile | $24.44 | $50,830 |
| 25th percentile | $31.82 | $66,180 |
| Median (50th percentile) | $46.61 | $96,960 |
| 75th percentile | $66.95 | $139,260 |
| 90th percentile | $92.01 | $191,380 |
What the wage distribution says
The top 10 percent of Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel in San Francisco-Oakland-Fremont, CA earn 3.8 times what the bottom 10 percent earn ($191,380 against $50,830). The middle half spans $73,080 — from $66,180 to $139,260. Hourly, the 90th percentile ($92.01) is 3.76 times the 10th ($24.44). In the upper half of the San Francisco-Oakland-Fremont, CA distribution, the 75th percentile wage of $139,260 takes home $96,077.90 and the 90th percentile wage of $191,380 takes home $126,176.94 — $30,099.04 more net for $52,120 more gross. Against the median take-home of $71,152.66, the top decile keeps 1.77 times as much. The mean wage of $110,360 sits 13.8% above the median: higher-paid Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel pull the average up in San Francisco-Oakland-Fremont, CA. Among the 30 covered occupations in San Francisco-Oakland-Fremont, CA, Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel ranks #7 by median pay. In the San Francisco-Oakland-Fremont, CA wage ladder of covered occupations, Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel sits between Business Operations Specialists, All Other at $104,500 and Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products at $93,100. Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel accounts for 1.3% of all employment in the San Francisco-Oakland-Fremont, CA metro area. The average covered metro employs 25,394 Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel; San Francisco-Oakland-Fremont, CA employs 1.2 times that.
Take-home pay on the median wage in California
Single filer, no dependents, no pre-tax contributions, paid biweekly, a full year of W-2 wages in California; city and local taxes are not included:
| Gross pay (annual) | $96,960.00 |
|---|---|
| Federal income tax | $12,501.20 |
| Social Security (FICA) | $6,011.52 |
| Medicare (FICA) | $1,405.92 |
| California income tax | $4,628.14 |
| California SDI (State Disability Insurance) | $1,260.48 |
| Total deductions | $25,807.34 |
| Net pay (annual) | $71,152.66 |
| Net pay per biweekly paycheck | $2,736.64 |
| Total deduction rate | 26.62% of gross |
At the median, $71,152.66 of the $96,960 gross is kept ($2,736.64 per paycheck) — a deduction rate of 26.62%. The deduction rate moves with pay: 18.67% at the 10th percentile, 20.62% at the 25th percentile, 31.01% at the 75th percentile, 34.07% at the 90th percentile. Between the 25th and 75th percentile wages, annual take-home rises by $43,542.18 on a gross rise of $73,080.
The same engine at the other published points of the San Francisco-Oakland-Fremont, CA wage distribution:
| Wage point | Net per year | Net per paycheck | Deduction rate |
|---|---|---|---|
| 10th percentile ($50,830) | $41,338.18 | $1,589.93 | 18.67% |
| 25th percentile ($66,180) | $52,535.72 | $2,020.60 | 20.62% |
| Median ($96,960) | $71,152.66 | $2,736.64 | 26.62% |
| 75th percentile ($139,260) | $96,077.90 | $3,695.30 | 31.01% |
| 90th percentile ($191,380) | $126,176.94 | $4,852.96 | 34.07% |
Across the published distribution, take-home pay runs from $41,338.18 a year at the 10th percentile to $126,176.94 at the 90th — a spread of $84,838.76 of net pay inside one occupation and one metro area.
For scale: across all occupations, the San Francisco-Oakland-Fremont, CA median wage of $74,260 takes home $57,500.66 a year ($2,211.56 per paycheck, deduction rate 22.57%). The Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel median take-home of $71,152.66 sits $13,652.00 (above that area-wide figure.
Run your own numbers
Your own withholding depends on your Form W-4, your benefits and your other income — run your exact figures through the calculator:
Against the national median
Nationally, the median Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel earns $69,990 a year ($33.65 an hour). The San Francisco-Oakland-Fremont, CA median of $96,960 is $26,970 (38.5%) above the national median.
The means rank the area the same way: $110,360 a year in San Francisco-Oakland-Fremont, CA against $82,430 nationally, a gap of $27,930 (33.9%).
Set against the whole local market, the Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel 90th percentile of $191,380 is 94% of the San Francisco-Oakland-Fremont, CA all-occupations 90th percentile ($203,570), and its 10th percentile of $50,830 is 129% of the area-wide 10th ($39,260).
| Median annual | Median hourly | Mean annual | |
|---|---|---|---|
| San Francisco-Oakland-Fremont, CA | $96,960 | $46.61 | $110,360 |
| United States | $69,990 | $33.65 | $82,430 |
Frequently asked questions
What is the median salary for Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel in San Francisco-Oakland-Fremont, CA?
$96,960 a year ($46.61 an hour), per the BLS OEWS May 2025 estimates. The mean is $110,360 a year. Ranked by median pay, San Francisco-Oakland-Fremont, CA stands #1 of the 25 covered metro areas for this occupation.
What is the take-home pay on $96,960 in California?
About $71,152.66 a year ($2,736.64 per biweekly paycheck) for a single filer with no dependents and no pre-tax contributions, under 2026 rules — a total deduction rate of 26.62% of gross. At the 75th percentile wage of $139,260, take-home is $96,077.90.
How does pay in San Francisco-Oakland-Fremont, CA compare with the national median for Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel?
The San Francisco-Oakland-Fremont, CA median of $96,960 is $26,970 (38.5%) above the national median of $69,990 a year. At the top of the distribution, the local 90th percentile is $191,380, against a national 90th percentile of $148,840.
How much do the top 10% of Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel earn in San Francisco-Oakland-Fremont, CA?
$191,380 a year or more ($92.01 an hour or more), per the BLS OEWS May 2025 estimates.
What is the take-home pay at the 90th percentile for Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel in San Francisco-Oakland-Fremont, CA?
On $191,380 a year, the engine gives a take-home of $126,176.94 a year ($4,852.96 per biweekly paycheck) in California under the same assumptions — a deduction rate of 34.07%.
How many Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel jobs are there in San Francisco-Oakland-Fremont, CA?
BLS estimates 29,980 Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel jobs in the San Francisco-Oakland-Fremont, CA metro area — 12.629 of every 1,000 jobs in the area.
How concentrated are Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel jobs in San Francisco-Oakland-Fremont, CA?
The location quotient is 1.56 — well above the national concentration. A quotient of 1.0 means the occupation's share of local employment equals its national share.
How much does take-home pay vary for Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel in San Francisco-Oakland-Fremont, CA?
From $41,338.18 a year at the 10th percentile wage ($50,830) to $126,176.94 at the 90th ($191,380), under the same single-filer assumptions in California.
What is the total wage bill for Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel in San Francisco-Oakland-Fremont, CA?
About $3.31 billion a year — the BLS employment estimate of 29,980 multiplied by the mean wage of $110,360.
Sources and method
Wage data: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 estimates (released May 15, 2026), retrieved October 27, 2026 — bls.gov/oes. OEWS figures are survey estimates for May 2025, not job offers. Take-home pay is computed by this site's paycheck engine with 2026 federal and state rules; the method, and what the engine does not model, is documented in the paycheck methodology guide. Estimates only — not tax advice.